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Joint Media Advisory from USGS and the University of Southern California: January 9: Earthquake Preparedness News Conference at USC
Released: 1/5/2007 5:10:11 PM

Contact Information:
U.S. Department of the Interior, U.S. Geological Survey
Office of Communication
119 National Center
Reston, VA 20192
Stephanie Hanna 1-click interview
Phone: 206-220-4573

Mark Benthien
Phone: 213-740-0323

"Shift Happens -- Dare To Prepare"

Major earthquake readiness campaign announced on 150th anniversary of last San Andreas fault earthquake.

WHAT: A press conference will be held to:

  • Kick off the 2007 "DARE to Prepare" public awareness campaign, its major message, "Shift Happens-Secure Your Space," and the campaign website, www.daretoprepare.org;
  • Announce the formation of the "Movers and Shakers" leadership group chaired by Sen. Diane Feinstein with government, business, entertainment, education, and community leaders;
  • Commemorate the 150th anniversary of the last major earthquake on the southern San Andreas fault with release of loss estimates if the quake were to happen today;
  • Demonstrate a large quake in a new Shake simulator. All media representatives are welcome to take it for a ride. See what happens inside your home during the shaking -- view first-hand hazards to both people and property.

WHEN: Tuesday, January 9, 8:00 a.m.WHY: Historically, earthquakes on the southern San Andreas fault have occurred every 150 years on average. The region is due for another. We can be ready for the "big one" if we all act now.

WHO: Presenters and participants will include:

  • Thomas Jordan, Southern California Earthquake Center at USC; Lucy Jones, U.S. Geological Survey; Ellis Stanley, City of Los Angeles;
  • A new "Movers and Shakers" group of prominent southern California leaders including Edward James Olmos and many others;
  • Members of the Earthquake Country Alliance, a partnership of leading earthquake professionals, emergency managers, elected officials, businesses, and community leaders

WHERE: University of Southern California, Davidson Conference Center, 3415 S. Figueroa St., Los Angeles, 90089. Enter USC gate 4 on Jefferson Blvd at Royal St., and follow signs to the event. News Vans enter USC from Figueroa through gate at West 34th street, just south of Jefferson blvd.

MORE: The largest earthquake in southern California's history occurred 150 years ago on January 9, 1857. It was a magnitude 7.9 on the San Andreas fault, yet killed only 2 people because the region had so few inhabitants. The fault ruptured for over 200 miles between central California and Cajon Pass. Farther to the south the fault has not had a major earthquake for over three hundred years, and is the most likely source of a great earthquake in the United States.

The briefing will be concurrent with the Southern San Andreas Fault Evaluation (SoSAFE) workshop hosted by the Southern California Earthquake Center (SCEC).

SCEC is a consortium of 55 institutions headquartered at USC, with funding from the National Science Foundation and the USGS.

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